Apple has been leading the tablet market for quite a few years now, and they have been offering numerous incredible products to the users. The recently released iPad Pro is another exceptional offering from Apple and it has already become widely popular among tablets users.
However, Apple is not the only manufacturer who enjoyed success in the last few years. Samsung and Amazon are a few other major tablet manufacturers who pose serious challenge to Apple. What’s more, many users find the Android operating system to be much more user friendly than the iOS, and this has increased the popularity of Android tablets.
Reports from International Data Corporation (IDC) reveal that approximately 43 million units of tablets were shipped by Amazon, Samsung, Apple, and other tablet manufacturers during the third quarter of this year. This figure is a bit less when compared to last year, but analysts claim that this figure will significantly improve in the upcoming years.
The analysts from IDC blame the cheaply priced two-in-one laptops for the decrease in the numbers of tablet sales. In a press release, Jitesh Ubrani, IDC senior research analyst said, “The race to the bottom is something we have already experienced with slates and it may prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements.”
Apple has been trying to push the sales for their recent high-end iPad Pro models over the last few months. However, reports indicate that the current best selling tablets from Apple are its iPad Mini and iPad Air models, which were launched before the iPad Pro model. Apple has still managed to stay on top as the tablet leader, yet the credit for retaining the top spot will not go to the recent iPad Pro model, but to its predecessor models.
IDC also predicted that the prices of tablet would remain stable. Jean Philippe Bouchard, IDC tablet research director, said, “We’re witnessing real tectonic movements in the market with slate companion devices sold at the low-end serving a broader platform strategy, like Amazon is doing with Alexa on its Fire Tablets, and more expensive productivity tools closer to true computing and legitimate notebook replacement devices that should manage to keep average prices up.”